Playing with the homonym can, this ad outside a fitness centre is designed to catch the attention of potential clients with a 'can of fitness' under a headline insisting that if you want results (i.e. if you want to lose weight and to be fitter), you have to have the right attitude - you will achieve positive results if you follow the example of Barack Obama's campaign slogan ("Yes, we can") and say to yourself "Yes, I can" and not "No, I can't".

Riverside Leisure Centre, Norwich, Norfolk UK


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