"BOOKS ARE MY BAG" is a nationwide campaign to celebrate bookshops. This collaboration between publishers, bookshops and authors is the biggest ever promotion of bookshops. 56% of all book buying decisions are made by consumers in a bookshop and high street bookshops (both chains and independents) still account for almost 40% of books bought by consumers. Yet, many high street bookshops are under threat. The bags [specially designed by leading British artist Tracey Emin] are exclusively available from chain and independent bookshops nationwide, offering booklovers a platform to express their support for their local stores." The slogan (= "Books are the thing I really like") is based on a slang expression - "It's (not) my bag" dating back to the 1960s. The online Urban Dictionary suggests that the origin of the expression could have been a reduced version of "It's not my cup of tea" via "It's not my teabag", but this seems highly unlikely.
Location: St Benedict's Street, Norwich, Norfolk, UK (with acknowledgments to http://www.booksaremybag.com/ and thanks to the book-lover who allowed me to photograph her and her bag!)